3 Tips to Boost Email Engagement with Customer Data

From open rates, to clicks and conversions, true measurements of success are increasingly becoming more difficult to interpret. While some companies only value direct conversions, many others deem engagement at various levels of the sales funnel as success, helping to drive or influence a sale. In fact, 74 percent email marketers across the globe state that open rates are their primary measurement of success, according to a survey conducted by Lionbridge Technologies.

So how do we improve engagement? In email marketing, enterprises that have hundreds of thousands of contacts and their response metrics possess valuable information about customers. This kind of  behavioral data can help identify trigger points and customer preferences, allowing companies to  optimize email marketing campaigns based on users’ customer data.

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