4 Mistakes to Avoid in Digital Media Buying

American Express, one of the largest brands in the world, has recently announced that it plans to shift  100% of its online ad budget to buying ads automatically (AKA Programmatic Buying) hoping to use  technology to buy ads from now on, as opposed to using people for sending insertion orders to  publishers.

Clearly, when it comes to the big players, digital media buying is quite effective. But is this true for the  SMB’s just as much as for the large brands?

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