5 Keys to Launching a Killer Website

About 75% of Internet users make judgments about a company’s credibility based on its website design, according to Stanford University research, so a site must be visually appealing. But looks aren’t everything. Consumers also demand a great deal of functionality from a company website. They expect to find information easily, and they prefer sites that serve as a social hub where they can interact with company employees and connect with other consumers.

Because websites serve so many functions and have so many moving parts, it’s a serious undertaking to design, build and launch a site. If you want killer results, you need a solid plan. Follow these six steps to capture potential customers’ attention and encourage them to become fans of your brand.

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