7 Biggest Mistakes Online Retailers Make
When was the last time you went through the entire buying process on your site? What was it
like when you did it on your phone?
While a few users may have accidentally stumbled upon your site, the vast majority came because
they were interested in your product. That customer is yours to lose. But unlike a brick
and mortar store, they are only going to give your online store a few moments before walking
out. They didn’t battle 30 minutes of traffic and spend another ten looking for a place to park
to get to your site. They aren’t thinking “well, I guess I HAVE to buy something or the whole trip
was a waste.” So you need to make it as easy and delightful as possible for them to find
what they want, buy it, and tell their friends how fabulous the whole experience was.
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