A Buyer’s Guide to Social Media Management Software

In many ways social media has made a marketer’s life better. Customers are actively telling you what  they want directly on their social channels, you can directly and publicly interact with your customers, and the cost of social media campaigns is far cheaper than so-called “traditional” marketing.

Unfortunately, better doesn’t always mean easier. Social media management could best be described as herding cats – there are so many channels to manage, and within each of them, a wealth of comments  and data to monitor and react to.

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