Digital Experience Technology And Delivery Priorities
Platform integration, resources, and contextual experiences are driving 2016 investments everywhere. Forrester surveyed 115 technology, marketing, and business professionals with decision-making roles in customer-facing web and mobile experience delivery to ask about their strategies in 2016.
What they found is that across the board, organizations’ investments revolve around implementing personalization initiatives, solving people challenges, and assembling digital experience platforms.
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