How Confident Are Your Customers When Shopping Online?

There are more perceived risks when shopping online – from information security to pricing competition to merchant reliability. Consumers are reviewing the same product on multiple websites in search of the best service. If a visitor does not trust your site, the sale will be lost. Online retailers can address  consumer concerns and give customers the confidence needed to complete purchases online by leveraging the right tools.

When the benefits of Norton Shopping Guarantee are displayed and understood by consumers they will be more confident when shopping online. Retailers will see measurable increases in conversion rate, average order value, repeat buyers and customer satisfaction.

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