How to Incorporate Visual Content into Your Overall Strategy

We’re now in the age of visual content. Over 758 million photographs are shared on social media every day. Images define brands and companies on social media, through content marketing, and on mobile. Buyer attention spans continue to shrink, and marketers increasingly rely on visuals to share their message in an engaging, eye-catching way.

To take advantage of visual content’s appeal, marketers should learn to think visually about their social media, content marketing, and demand generation mix. But what mix is the right one for your business? How can you make your content more visual? Read on to learn about the pillars of visually appealing (and effective) content, the many forms visual content can take, and some stellar examples of visual content in action.

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