Intro to Email Marketing
Email is one of the most powerful and effective tools in marketing. That’s because email is the preferred mode of communication for today’s buyer. According to Waldow Social, 77% of buyers prefer to receive marketing communications via email.
But many marketers find email marketing to be challenging. Buyers are inundated with emails, so emails need to be truly engaging. Deliverability issues associated with ever-changing spam filters and inbox restrictions require vigilance. Furthermore, making the most of email marketing also requires knowledge of metrics and technology.
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