Key Business Metrics for Online Retailers

The online retail space is growing rapidly, with eCommerce sales in the United States expected to
reach more than $400 billion in 2018. But with this expansion comes increased competition from
other eCommerce sites. How can you make sure that your business stays ahead of the curve and
maintains a loyal customer base?

This guide will provide four top metrics that help online businesses create holistic email campaigns
to increase customer retention and revenue.

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