Lead Management: What Platform Do You Need?
Just a quarter of marketers use marketing automation software on a daily basis, while a slightly greater number—26.4 percent—refer to their customer relationship management systems every day. Meanwhile, just under 16 percent of marketing professionals check on their affiliates’ performance on any given day.2 And we are just scratching the surface of marketing data sources.
Simply put, there’s a massive amount of consumer-driven information and marketing professionals don’t have the tools to manage it all—and in many cases are putting energy toward using technology that doesn’t give them everything they need.
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