Owning The Google Results Page

It’s called the SERP — the search engine results page — and you need to know how your products can stake a claim in this extremely valuable piece of online real estate. It’s the piece of the internet that every retailer wants and very few get. And it could be the difference between a successful online business and a mere trickle of traffic to your website.

The Google results page is broken down into three main sections: paid search text ads, Product Listing Ads (PLAs) and organic search results. In this eBook, we’ll dissect these three pieces of the search-page pie — what they mean, the advantages of each and tips to get your products there and in front of shoppers.

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