Redefining Mobile App Development and Optimization

Over the course of the past decade, marketers have enjoyed rapid advances in Web development interfaces. Today, content updates that just ten years ago would have required programming expertise and hours of development time are a simple, drag-and-drop proposition. These advances have enabled the dynamic testing and experimentation that drive differentiating creativity among brand marketers and merchandisers on the Web, allowing them to understand and capitalize on the behaviors of their users.

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