Responsive Design & The Mobile E-Commerce Revolution

Chances are that you have recently heard about Responsive Web Design and the fact that you’re reading this means you’re interested in learning more. At its core, Responsive design actively changes the layout of the website to adapt to the width of the viewport.

The adoption of these portable devices has been incredible and with millions of tablets and smartphones in the hands of shoppers all over the world, websites (especially stores!) have to be ready to display their content for the right screen size.

In this report we’ll discuss the specifics of responsive design, and why this technology has recently grabbed the main spotlight. We’ll also focus on the pros of responsive design versus the other alternatives and the pros & cons of each.

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