The Ektron Mobile Maturity Model

This document outlines a straightforward model for assessing where your organization
stands today with your mobile initiatives, and where you should be going. Business and
IT readers can use this document to understand how effectively you are using mobile as
a channel today – to find and connect with prospective customers, engage your site
visitors, and convert and keep them as customers. It also creates a roadmap for future
mobile efforts.

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