The Marketing Technology Buying Process
Marketing technology isn’t cheap and with so much at stake you need to be confident that what you buy will drive results. Target Marketing’s new report, The Marketing Technology Buying Process, provides an in-depth look at how companies are purchasing technology today which can help you in your own vetting process. You’ll learn which departments are typically involved in the process, who defines the requirements and technology selection criteria, how companies evaluate the success (or failure) of their choice and much more.
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