The Top 5 Consumer-Driven Trends in Retail

E-commerce has been steadily growing for several years, and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. More brick-and-mortar-focused retailers are stepping up their online game
and increasing the percentage of their sales that come from online channels, and Web-only retailers have been growing at an impressive clip, too.

To succeed, retailers need to leverage five trends that are currently transforming the retail landscape. Retailers that embrace these trends and incorporate them into their strategy can realize higher conversions and larger transaction sizes.

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