The Truth About Responsive Web Design

As mobile continues to disrupt the digital space, marketers look for a solution that will improve the website experience for a growing number of mobile users, while reducing the management burden and costs associated with building and maintaining a multichannel infrastructure. Thus, Responsive Web Design has been on developers’ minds for some time now: a design technique that uses a single code base to deliver a more optimal viewing experience for users regardless of their device of choice.

Responsive Web Design has proved to be an effective technique for many brands. Nonetheless, it is not the silver bullet that brands had hoped for, and should be approached from an informed perspective.

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