The Ultimate Guide to The Evolution of Programmatic Buying

In this e-book, you’ll learn what programmatic buying is and what components or key players are
necessary in order for programmatic to exist. Your journey will begin with the traditional media buying
landscape and the transitions it took in order for programmatic to appear. You’ll learn about
everything from the key players to the challenges facing the industry today and how Marketing
Intelligence is the key to programmatic.

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