Understanding Google’s Ad Extensions
Google is constantly testing, innovating and rolling out new ways to present advertisements to online shoppers in an effort to walk that fine line between helping searchers find what they need and keeping advertisers happy.
With so many options to choose from within Google’s PPC program, we’ve pulled together a guide to help you understand all of the various extensions that Google has available to advertisers, as well as the desired impact of implementing each type. We’ve also provided a handy chart that will help you determine which extensions are right for you and which types of extensions can appear together. Lastly, we’ve addressed how you’ll be charged for each extension type.
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