Web Personalization 101

Today’s buyers have higher expectations than ever before. As marketers know well, consumers are better informed, more selective, and quicker to say no – or to simply walk away. They are bombarded with so many marketing messages each day that only the smartest, most targeted, most relevant messages make
the cut. If you can’t immediately address their needs, visitors will glaze over your messaging (or bounce from your website) in a flash.

In this ebook, we’ll show you how personalization allows you to craft customized experiences for every type of buyer, and helps you get, well, personal.

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