Why We Don’t Buy

High shipping costs, shopper anxiety, technical issues… These are the tried and true causes for abandonment that marketers have worked to combat. The truth is that many of your shoppers know they will abandon their orders before they even click “add to cart” on your product page.

Rather than depending on assumptions, in this study we go directly to consumers and ask them about their awareness of shopping cart technology, expectations for marketing when they abandon a cart, and if any of this helps. Marketers know that abandonment rates continue to increase.

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